Homepage

Oh, hello there! Seems like you’ve stumbled upon my homepage. Awesome, make yourself at home!

If you got here by accident: This is the personal website of Frederik Werner. I’m doing a lot in the area of Web Tracking, Analytics and Data Science. You can read more about what I do in the about me section of this site.

Once you know about me, why not look at the blog. This is where I blog about what I’ve been up to lately and occasionally write down some thoughts. See also below for the latest posts.

Finally, if you would like to talk to me, why not drop me a DM on LinkedIn? I’d love that!

March 1, 2020
Developing Mobile Applications is hard. Period. As a company offering Mobile Applications, you need to go to great length to develop Apps that don’t disappoint or annoy your customers, let alone engage them. New versions have to go through tedious…
March 1, 2020
February 23, 2020
When working in Analytics, it’s easy to view all the requests you receive as disconnected, one-off events. This is the traditional approach for Analytics departments, where Requests would be collected, prioritized and answered accordingly. But there are some issues with…
February 23, 2020
February 15, 2020
Adobe Launch (, by Adobe) ist the tag manager that comes for free with the Adobe Experience Cloud. You can use it to manage and orchestrate all the marketing tags on your websites (not only from Adobe) and reduce integration…
February 15, 2020
January 25, 2020
This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In another great Post, Adam Greco showed how we can…
January 25, 2020